On October 3, 2025, the Thai Exhibition Association (TEA) held its first SandBox event under the vibrant Y2K theme “Press Start” at Jupiter 4–5, IMPACT Challenger, opening an inspiring space for the next generation of exhibition professionals.
SandBox is not just a social gathering but a testbed for ideas — a space to inspire, experiment, and bring concepts to life. It marks the beginning of a community where generations unite to push Thailand’s MICE industry forward.
📌 Be a part of the SandBox community
Just click: https://linktr.ee/sandboxbytea
✅ Fill out the Membership Form
✅ Follow us on IG: @sandboxbytea
So you won’t miss out on exciting events and opportunities for the next-gen MICE professionals in Thailand! 💥
• Insights to Strategies: Driving Business Transformation จากข้อมูลเชิงลึกสู่กลยุทธ์: ขับเคลื่อนการพลิกโฉมธุรกิจ โดย คุณทัพนันทน์ เอี่ยวพานทอง Co-founder & Research Director, Baksters
• Carbon Neutral Events: Turning Global Rules into Action for MICE Industry จากกติกาสากลสู่การปฏิบัติจริงในอุตสาหกรรมไมซ์ไทย โดย คุณธัมมวัฒน์ ใจทา Co-founder, CarbonMICE | PEA Innovation Hub
Thai Exhibition Association (TEA) organized TEA InnoTech Talk #1 on 3 October 2025 at IMPACT Muang Thong Thani, with the aim of promoting knowledge in innovation and sustainable development for its members and stakeholders in the MICE industry.
Opening session by Mr. Attaphon Thenthaisong, Innovation & Technology Chairperson
The event featured two key modules:
• Insights to Strategies: Driving Business Transformation by Mr. Tapanan Yeophantong, Co-founder & Research Director of Baksters Co., Ltd.
• Carbon Neutral Events: Turning Global Rules into Action for the MICE Industry by Mr. Thammawat Chaitha, Co-Founder of CarbonMICE, PEA Innovation Hub
Participants also joined an interactive workshop, which allowed them to exchange perspectives and experiences closely with industry experts.
The atmosphere was warm, engaging, and filled with the spirit of learning. TEA is committed to organizing similar activities on a regular basis to empower its members and help them stay ahead of changes in the industry.
สมาคมการแสดงสินค้า (ไทย) และ The Association of Korean Exhibition Industry (AKEI) ประกาศความร่วมมือเพื่อเสริมสร้างความสัมพันธ์และต่อยอดโอกาสใหม่ ๆ ในอุตสาหกรรมงานแสดงสินค้า
Thai Exhibition Association (TEA) and the Association of Korean Exhibition Industry (AKEI) have announced a collaboration to strengthen ties and unlock new opportunities in the exhibition industry.
This partnership includes the exchange of promotional space on both associations’ websites to support the dissemination of information and activities, as well as participation in TMX26 in Thailand, where AKEI will showcase a dedicated booth to highlight the strengths of Korea’s exhibition industry and foster business connections between Thai and Korean stakeholders.
This joint effort reflects the shared commitment of TEA and AKEI to driving sustainable growth of the exhibition industry across ASEAN and East Asia 🌏✨
On 26 September 2025, the Thai Exhibition Association (TEA) celebrated the official opening of its new office at BITEC (Hall 98), welcoming distinguished guests from across the industry.
The ceremony began with a registration and a Buddhist blessing for good fortune. Mrs. Prapee Buri, Chairperson of BHIRAJ BURI Group, delivered congratulatory remarks, followed by a thank-you address and the official opening speech by Mr. Loy Joon How, President of TEA.
Guests then joined a group photo session and toured the new office, marking another milestone in TEA’s mission to strengthen its role as the hub of Thailand’s exhibition industry.
The Professional Exhibition Management: Project Manager training was held in an intensive and inspiring atmosphere on 22 September 2025 at Jupiter 4 Room, IMPACT Muang Thong Thani, with a total of 46 participants joining to broaden their perspectives and enhance their skills in professional exhibition management.
The training began in a warm and friendly atmosphere before moving into the opening session, led by:
🔸 Ms. Nuanrumpa Ngambanharn, Senior Manager, MICE Capabilities Development, Thailand Convention and Exhibition Bureau (TCEB)
🔸 Dr. Supalux Suvathi, Secretary General of the Thai Exhibition Association (TEA)
Participants spent the day learning comprehensive content across four key modules, delivered by experienced experts in the exhibition industry:
🔹 Module 1: Overview & Definition
by Dr. Suhbpong Smithtun and Asst.Prof.Dr.Donruetai Kovathanakul
🔹 Module 2: Sales Management
by Ms. Duangrat Thatsanaprasert
🔹 Module 3: Marketing & Communication Management
by Ms. Panadda Kongma
🔹 Module 4: Operation Management
by Ms. Kancharee Mongkolkijpiboon
The training concluded with an open Q&A session, allowing participants to ask questions and exchange experiences.
🎯 This program not only provided in-depth knowledge of exhibition project management but also served as a valuable platform for networking and fostering positive energy among the new generation of MICE professionals.
* The Group Challenge: ภารกิจออกแบบกิจกรรม SandBox ครั้งถัดไป โดยทีมที่นำเสนอไอเดียโดดเด่นจะได้รับรางวัล พร้อมโอกาสให้ไอเดียนั้นเป็นจริงในการจัดงานครั้งต่อไป
www.thaiexhibition.or.th | Line OA: @ThaiExhibition | โทร. 02 744 5370-1
Sandbox Press Start: A New Chapter for Exhibition Professionals This October, Sandbox launches its very first event, Press Start, under a Y2K theme designed to bring Gen Y and Gen Z exhibition professionals together.
At the heart of Press Start are two key moments:
✨ Debate Sessions – Face-off between 2 heavy weight connector of our industry, Teerawoot vs Panadda on connecting with peers.
✨ The Group Challenge – Team up to design the next Sandbox event; the winning idea becomes reality.
With Y2K flair, prizes, and Sandbox’s signature energy, Press Start is more than a debut — it’s the start of a community where young exhibition pros connect, learn, and co-create the future.
🚀 Play Seriously. Build Freely.
Thai Exhibition Association (TEA)
Fostering collaboration, raising standards, and enhancing industry capabilities
to drive Thailand’s exhibition industry towards sustainable global recognition.
www.thaiexhibition.or.th | Line OA: @ThaiExhibition | โทร. 02 744 5370-1
🎉 Thai Exhibition Association (TEA) warmly welcomes our three newest members to the TEA network.
🔹 Thailand Printed Circuit Association (THPCA)
Membership Type: Associate Member
Business Category: Trade Association
Founded in 2019 by a group of Thai entrepreneurs, THPCA aims to promote and develop the electronic circuit board industry in Thailand. The association plays a key role in creating networks, supporting research, offering technical training, and connecting with international industry communities.
More info: www.thpca.org | Email: info@thpca.org
🔹 Pungdham Co., Ltd.
Membership Type: Ordinary Member
Business Category: Service Provider
Pungdham offers full-service MICE solutions as a DMC, Organizer, and Exhibition Management company. Their services span from design and construction to lighting, sound, special effects, and digital solutions like AR/VR, AI, interactive games, and travel & participant management.
More info: www.pungdham.com | Email: pungdham@gmail.com
🔹 Best-Expo Business (HK) Limited
Membership Type: Affiliate Member
Business Category: Service Provider
A subsidiary of Shanghai Best-Expo Exhibition Co., Ltd., this company oversees international projects and manages business involving foreign currency transactions. They maintain strong partnerships with business networks across the globe.
More info: www.best-expo.com.cn | Email: ramon.zhu@go-express.com.cn
🌐 We are delighted to have these new members joining our community, further strengthening Thailand’s exhibition industry.
www.thaiexhibition.or.th | Line OA: @ThaiExhibition | โทร. 02 744 5370-1
🙋 THAI EXHIBITION ASSOCIATION (TEA)
cordially invites all members and interested participants to join “TEA INNOTECH TALK #1”
— a platform dedicated to sharing and exchanging knowledge in Innovation & Technology for the MICE Industry
This event aims to create a new space for enhancing the capabilities of Thai entrepreneurs in the MICE industry, while also serving as a stage for presenting ideas, perspectives, and innovative solutions that will sustainably drive the Thai MICE industry forward.
Opening Remarks “TEA INNOTECH TALK #1”
by Mr. Loy Joon How, President of the Thai Exhibition Association
🌟 Event Highlights
🔹 Insights to Strategies: Driving Business Transformation
Emphasizing the use of data insights and AI to drive successful business strategies
by Mr. Tapanan Yeophantong, Co-Founder & Research Director, Baksters
🔹 Carbon Neutral Events: Turning Global Rules into Action for the MICE Industry
Learn adaptation approaches to align with environmental measures and organize eco-friendly MICE events
Mr. Thammawat Chaitha, Co-Founder of CarbonMICE, PEA Innovation Hub
🔹 Networking Opportunities
A chance to connect, exchange perspectives, and build collaborations with experts in innovation, technology, and MICE industry entrepreneurs.
📍 Friday, 3 October 2025 | 09.00–12.00 hrs.
📌 Venue: Jupiter 4, IMPACT Challenger
👉 Register for free here: https://evcnx.co/9jwgB
Thai Exhibition Association (TEA)
Fostering collaboration, raising standards, and enhancing industry capabilities
to drive Thailand’s exhibition industry towards sustainable global recognition.
To elevate safety standards for exhibitions in Thailand, Thai Exhibition Association (TEA) has developed the Exhibition Safety Guidelines.
This document serves as a self-assessment and inspection guide for anyone involved in the exhibition industry—whether you are an organizer, contractor, or safety personnel. A shared standard enhances confidence in the quality and true safety of every event.
📥 Download the Exhibition Safety Guidelines and join us in building a stronger, more sustainable safety standard for Thailand’s MICE industry.
Thai Exhibition Association (TEA) Fostering collaboration, raising standards, and enhancing industry capabilities to drive Thailand’s exhibition industry towards sustainable global recognition.
www.thaiexhibition.org | Line OA: @ThaiExhibition | โทร. 02 744 5370-1
Thai Exhibition Association (TEA) would like to express our heartfelt gratitude to everyone who contributed donations in support of the dedicated officers serving along the border. 🙏✨
On August 26, 2025, the Association successfully delivered all donated items to the 25th Military Circle, Weerawat Yothin Camp, located in Nok Mueang Subdistrict, Mueang District, Surin Province, to support the important missions of the brave officers stationed in border areas.
We extend our deepest appreciation to all supporters for sharing the spirit of generosity and stand in solidarity with the officers who continue to serve with strength and commitment. ❤️
Thai Exhibition Association (TEA) Fostering collaboration, raising standards, and enhancing industry capabilities to drive Thailand’s exhibition industry towards sustainable global recognition.
www.thaiexhibition.org | Line OA: @ThaiExhibition | โทร. 02 744 5370-1
On Tuesday, August 19, 2025, the Thai Exhibition Association (TEA) hosted four of Thailand’s leading media outlets—Bangkok Post, Prachachat Turakij, Bangkok Biz News, and Thansettakij—at the Sapphire Room, BITEC Bangna.
Under the theme “New TEA Leadership Navigates Economic Slowdown to Position Thailand as ASEAN’s Trade Show Hub”, the press briefing was honored by the presence of four TEA board members:
• Mr. Monchana Sattayathamrongtian, Vice President
• Ms. Supalux Suvathi, Secretary General
The session explored the post-pandemic landscape of Thailand’s exhibition industry, projections for the next three years, and TEA’s roadmap to elevate the country’s position as a regional leader in trade shows. It also introduced key upcoming initiatives from the association, including preparations for Thailand MICE Exchange 2026 (TMX26).
Later that afternoon, TEA board members participated in a special segment recording for the national television program “Clear Cut” on NBT (National Broadcasting Services of Thailand).
The program was broadcast on Friday, August 22, 2025, from 2:30 to 3:00 PM, featuring the topic: “The Economic and Social Impact of Thailand’s Exhibition Industry.”
• Mr. Monchana Sattayathamrongtian, Vice President
The discussion highlighted the association’s role in driving national economic growth, the unique strengths of Thailand’s exhibition sector within ASEAN, and the strategic plans underway for TMX26—set to become a major platform for the Thai MICE industry in 2026.
Thai Exhibition Association (TEA) Fostering collaboration, raising standards, and enhancing industry capabilities to drive Thailand’s exhibition industry towards sustainable global recognition.
